Natural Planet products are manufactured by Tuffy’s Treat Company. Tuffy’s is a 3rd generation family-owned company located in Minnesota that’s been producing healthy pet foods since 1964. We are dedicated to the long-term health of family pets. That very commitment is what drives our promise of quality and safety in every bag.

We take pride in being a family-owned company. Compassion, integrity, and a passion for producing safe products at the highest standards possible guide our choices. Being family-owned means we make decisions based on what is best for our employees, our community, our pet supply partners, and our ultimate customer – the family pet.

Tuffy’s delivers daily on our core beliefs:  People First, Quality & Safety, Tradition & Trust, Bold Innovation, Community and Beyond.

Natural Planet is a brand founded on love for our canine friends, their well-being, and the earth. We provide treats that are made from plant based, sustainable and clean protein ingredients. You can be assured that when you purchase Natural Planet products every bag will reflect our passion for creating the highest quality pet foods.